In this article, I will discuss some of the most profitable products you can sell on Amazon. All these provide you with profit margins higher than the average. 

I based this list on the following: 

• Supplier and product reliability
• Amazon sales volume
• Capital cost and selling price
• Profitability and ease of marketing 

In addition, we will also talk about some formulas regarding profit margins and how to calculate them. In the end, these formulas will help you decide if a product is worth selling or not. 

What is a profit margin?

What is a profit margin and why is it important? 

Gross profit margin is the percentage of money you make after paying your cost of goods sold (COGS). For example, if you purchased a product for $10 and sold it for $20, your gross profit margin is 50%. 

How so? Your profit of $10 is 50% of the revenue, which is $20. 

The formula for gross profit margin is (revenue – COGS) / revenue. 

Gross and net profit margins are different from each other. Net profit margin is the percentage of money left after all business expenses have been paid, including taxes and rent.

The formula for Net Profit margin is: (Net Profit ⁄ Total Revenue) x 100

Let us put these formulas into action: 

• You bought 100 items at $10 each; your total expense for the goods (COGS) is $1,000
• You sold each for $25, and you managed to sell all 100 of them; your total revenue is $2,500
• $2,500 (gross revenue) - $1,000 (cost of goods sold or COGS) = $1,500 (gross profit)
• Now, we divide $1,500 (gross profit) by $2,500 (revenue) and we get 0.6.
• We multiply this by 100 and we get 60%. 
• The gross profit margin is 60%

On the other hand, let us say that our Amazon fees total $500. We also have to pay for our Facebook ads, say, $500. After paying all that, we still have $500 from our gross profit. 

• To get the net profit margin, we divide $500 by $2,500
• We get 0.20
• Multiply that by 100 and we get 20%
• Our net profit margin is 20%

As you can see by now, the higher the margins, the better it is. Usually, you will see these percentages in financial report dashboards to assess your margins monthly.

It is only a matter of whether or not you are meeting the target. The question is: what is a reasonable profit margin target for Amazon? 

What is a good profit margin for Amazon?

There is no standard ideal profit margin for any industry. It all depends on your expenses. The good thing about dropshipping on Amazon is you do not need to worry about your COGS. 

I have read a lot about profit margins on Amazon, and the most common number I see is between 15% and 20% net profit margin. 

So, if your total revenue for the month is $10,000, you should have a net profit of at least $1,500. This is the money left after you have paid ALL expenses. 

If you rely on your income from dropshipping as your bread and butter, we both know that $1,500 is far from enough to live comfortably. As such, you can aim for:

• Higher sales volume – the more products you sell, the more money you keep
• Lower expenses – if you can find ways to cut your expenses, you should be able to keep more of your profits
• Marking up – the more profit you make from each sale, the more money you get to keep. 

There are ways to achieve all these, such as bundling products to get more volume, selling at a high price if you have low competition and more. 

High-margin Products to Sell on Amazon

1. Orthopedic Pillow

2. Wireless Slimming Belt

3. Posture Corrector Vest

4. Acne Removal Tools

5. Eyebrow Pencil

6. Magnetic False Eyelashes

7. Silicone Pet Air Tag

8. Pet Rolling Bag Carrier

9. Squeaky Pet Interactive Chew Toy

10. Pendant Necklace

11. Stainless Steel Male Bracelet

12. Magnetic Starry Sky Clock: Wristwatches

13. Bottle Twist Cover Cap

14. Baby Silicone Shampoo Brush

15. Marble Run Building Blocks

Health & Fitness

1. Orthopedic Pillow

A high-demand product, the orthopedic pillow is made of memory foam. One of the problems with normal pillows is that they lose their shape, making it painful on the neck if you sleep on them.

An orthopedic pillow is one of the solutions to this problem.

Amazon Sales Data

As you can see from the screenshot above, the top sellers of this product have thousands of reviews. The ratings are typically between 4 and 4.5 stars. 

Profitability

The screenshot above is from our Dropship Portfolio, which we will use to find profitable products you can sell on Amazon.

The saturation level of this product is low, giving you more room for profit since only a few people are selling it. 

Here are the profit stats:

• Buying price: $51
• Selling Price: $99
• Profit: $48
• Profit margin: 48%

Marketing tips: 

• Sell it to people looking for sleeping comfort
• Focus on the problem it solves: neck pain and spine problems
• Concentrate on the “personalization” aspect of the memory foam

The price we show in the portfolio is merely an average. If you click on the AliExpress icon, you will find products like this that sell for only $29 or lower.  As such, you can compete against Amazon sellers who sell the same item for only $49. 

For a purchase price of $29 and a selling price of $49, you still come out with a profit margin of 40%. This is still high and reasonable compared to average margins of 20%. 

2. Wireless Slimming Belt

The slimming belt is an ideal product for people wanting to tone their abs. The value proposition is that it is electronic. Just turn it on and it will do the job for you. 

Amazon Sales Data

There are thousands of reviews for slimming belts, as shown in the screenshot above. These reviews are indicative of interest. In particular, the Sweet Sweat brand has over 187,000 reviews. 

These products, however, are not machines. They are merely rubber belts that you wrap around your waist. The one I recommend that you sell is a vibrating one. 

Profitability

Here are the profit stats:

• Buying price: $21
• Selling Price: $74
• Profit: $53
• Profit margin: 72%

Marketing tips:

• Position the product as a fast and easy way to lose belly fat
• Target individuals who have no time to go to the gym
• Market this to people 30 and above; young people prefer going to the gym so they may not need this

This product works best if you are in the health niche, but not a good addition if you are selling something else. As far as marketing goes, I recommend that you show belly videos while the product is in action, not just as a photo. 

3. Posture Corrector Vest

The posture corrector vest helps correct spinal problems. You can also market it to people who want to learn how to stand and sit straight. This product should help them prevent back problems in the future, especially if they are on their computer all the time. 

Amazon Sales Data

The posture corrector vest is a hot product. As you can see in the screenshot above, some sellers have thousands of reviews. 

Profitability

Here are the profit stats:

• Buying price: $6
• Selling Price: $19
• Profit: $13
• Profit margin: 68%

Marketing tips:

• Ideal for people who have problems with their spin
• People who want to develop good posture are also a good target market
• Great for ages 30 and above and both genders

The posture corrector comes in all sorts of designs and prices. The ones on Amazon sell for as much as $34. The one I recommend from our portfolio sells for only $19, making you more competitive.

Hygiene & Beauty Products

4. Acne Removal Tools

Acne removal tools typically come in sets. Some sellers on Amazon sell only a pair. My take is to compete with these sellers and offer a price similar to a pair but offer more tools.  

Amazon Sales Data

There are thousands of reviews for acne removal tools, but you will observe that those that come in six pieces per set have more buyers. Most of these also have a rating between 4 and 4.5 stars. 

From here, we can say that you cannot go wrong with this product. It is merely a piece of metal shaped in a specific way; there is no reason to think that it won’t work. 

Profitability

Here are the profit stats:

• Buying price: $1
• Selling Price: $11
• Profit: $10
• Profit margin: 90%

Marketing tips:

• Drive the copy towards insecurity because of acne; offer your product as a solution for it
• Focus on the product’s safety; say that it is non-invasive
• Create videos that show the product in use

Gross as it may sound, my recommendation is to produce videos that show the product taking acne out. After all, the people you want to sell it to are those who want to rid themselves of acne.

There is no way they would be put off with videos like that. If anything, they will find these videos helpful. 

5. Eyebrow Pencil

Eyebrow pencils are a staple in a woman’s purse. It is a must-have item that they cannot go without. Because it is in high demand, be ready to face tough competition. 

Amazon Sales Data

Eyebrow sellers on Amazon have tens of thousands of reviews. If you look at the screenshot, there is even one seller who has 113,437 reviews. We can say that demand is not a problem.

The challenges you will face are pricing competition and product quality.  

Profitability

Here are the profit stats:

• Buying price: $2.39
• Selling Price: $6.99
• Profit: $4.6
• Profit margin: 66%

Marketing tips:

• Position the product as something special because it provides a 3D eyebrow appearance
• It is long-lasting and made of durable materials
• Easy to use and provides smooth application 
• Great for 18 and above

I would market this product to people looking for a make-up that would last in extreme conditions. This product in our portfolio can withstand hot temperatures. The user does not have to worry about the make-up wearing off. 

6. Magnetic False Eyelashes

Not everyone is genetically endowed with long eyelashes, but many want one. As such, there is a high demand for these products, as evidenced by the sales numbers on Amazon. 

Amazon Sales Data

If you focus on the second product, it has more than 35,000 reviews. Additionally, it is available in four sizes, and each set has seven pairs. 

Profitability

Here are the profit stats:

• Buying price: $4.54
• Selling Price: $24.99
• Profit: $20.45
• Profit margin: 82%

Marketing tips:

• Target individuals who want re-usable eyelashes
• Position this product as eco-friendly
• The comes with a container

The product we have has a higher selling price. You can either reduce this and sacrifice your profit potential or sell it for $24.99 and make big profits at a low sales volume. 

Either way, there is a guarantee that you will be able to sell this, especially so because it is not disposable. It is also eco-friendly, and it comes with a tweezer, making it very easy to use. 

On Amazon, one of the expensive brands sells for $17.99. If you sell our product recommendation for the same piece, you still make $13.45 in profit or 75% gross profit margin. 

Pet Products

7. Silicone Pet Air Tag

The pet air tag is not just a simple tag. It has electronics that make it possible to track your pets. The silicone in this product is a protective shell. It is a material often used in phone casings.

Amazon Sales Data

There are many products like this on Amazon, with some selling for as little as $4.99. However, those sellers are not your competitors.

The ones you will compete with are those selling it for $20 and above. At this price point, you have enough room to lower the price and offer your product on sale. 

Profitability

Here are the profit stats:

• Buying price: $3.37
• Selling Price: $12.99
• Profit: $9.62
• Profit margin: 74%

Marketing tips:

• Focus on iPhone owners; this product works best with iPhones
• Ensure that the customer knows it is comfortable to wear
• Appeal to emotion; nobody wants a lost pet

If you succeed in selling it for $34, you will have a profit of $30.63 per unit or a profit margin of 90%.

To reach this goal, it would be a good idea to invest in a video showing its capabilities. For example, show a missing pet and allow the actor to find this pet via the air tag. 

8. Pet Rolling Bag Carrier

Pets are heavy, and anyone who travels with a pet needs a carrier that has wheels. While there are many pet bags out there, you want to focus on selling one that has many features and amenities for both the owner and the pet. 

Amazon Sales Data

Some pet bags sell for as little as $9, but these are simple bags. Then, some sell above $200, like the ones shown above. This is the price point you want, as it gives you a lot of room to make a huge profit for each sale. 

Profitability

Here are the profit stats:

• Buying price: $115
• Selling Price: $250
• Profit: $135
• Profit margin: 54%

Marketing tips:

• Show the bag’s features and explain the benefits 
• Emphasize the durability of the bag and the trolley
• Target pet lovers who love to travel 

If you want to sell at a competitive price, you can reduce your price to $175, and this still gives you a profit margin of 34%. 

One of the best things about the product I showed above is that you only have four competitors. 

Almost no one else is selling that same design. 

9. Squeaky Pet Interactive Chew Toy

Pet owners cannot go without chew toys. Be it a cat or a dog, these lovely companions need something to gnaw on.

Although it may seem like the sale price is too low, you’d be surprised that the profit margin is high enough to make money off of this niche.

Amazon Sales Data

Take a look at the second toy in the screenshot above. It has 94,370 reviews.

The thing is that it is real food, so it is not your competitor. Now, look at the corn toy, and you will see that at a price point of $11, it has over 14,000 reviews with over 10,000 sales last month. 

Profitability

Here are the profit stats:

• Buying price: $4.44
• Selling Price: $12.99
• Profit: $8.55
• Profit margin: 66%

Marketing tips: 

• Market the product to both pet and cat lovers
• Focus on the health aspects, such as cleaning the teeth and behavioral training
• Market this on TikTok 

I suggest that you create marketing videos for it. Since the product is affordable, buy a few pieces and let your pets play with them. If you do not have a pet, I am sure one of your friends or relatives keeps a dog.

Go to their house, give them the toy, and then record them.

Jewelry & Watches

10. Pendant Necklace

The jewelry niche is one of the most penetrated niches in dropshipping and retail. Why? Pendants will always be in demand, as there will always be couples out there who want to give gifts to each other. The one challenge you will face here is competition. 

Amazon Sales Data

I highlighted one pendant from the Amazon screenshot above. This pendant is one of the most affordable on the platform, as it is not sterling silver.  

As far as sales go, there is an opportunity that you can exploit. I noticed that many sellers do not have any good packaging. If you want to make a huge profit, you must also consider using packaging materials that have a “wow” factor. 

Profitability

Here are the profit stats:

• Buying price: $2.89
• Selling Price: $9.96
• Profit: $7.10
• Profit margin: 71%

Marketing tips: 

• Target men who want to give gifts
• Be transparent about the jewelry’s material or coating
• Sell the jewelry in an elegant-looking box

One thing I can recommend is to sell print-on-demand jewelry. You can find items like these on Printify and CJDropshipping.

The advantage of print-on-demand is you can find suppliers who offer engraving services. Engraving a name on the jewelry and the box can increase your sales.

11. Stainless Steel Male Bracelet

Men also wear bracelets, not only when they go to the beach but also to make a statement about their character. The good news is that these bracelets are not at all expensive. They are affordable and that is why it has a huge market. 

Amazon Sales Data

There are thousands of reviews for men’s bracelets. It is a testament that products like these have a high demand. If you look at the second product, it has 17,959 reviews. 

All products in the screenshot also have a rating between 4 to 4.5 stars, which tells me that you cannot go wrong with it. 

Profitability

Here are the profit stats:

• Buying price: $3.59
• Selling Price: $9.9
• Profit: $6.31
• Profit margin: 64%

Marketing tips: 

• Target women and position this as a gift
• Create a niche site that sells nothing but men’s bracelets and accessories
• Sell the bracelets in bundles of three

There is room to earn more. You do not need to limit your selling price to less than $10. You can sell your products for as much as $22, which gives you a profit margin of 84%.

12. Magnetic Starry Sky Clock: Wristwatches

Wristwatches will always be a demand. One can say that people do not need wristwatches anymore because we all have phones now. As far as function goes, that statement is correct. However, wristwatches today are more of a fashion statement rather than a functional device. 

Amazon Sales Data

There are still thousands of people who want to buy watches.  The evidence is in the reviews. For example, the Overall Pick in the screenshot has 51,549 reviews. The rest have thousands. 

Profitability

Here are the profit stats:

• Buying price: $2.63
• Selling Price: $14.99
• Profit: $12.36
• Profit margin: 82%

Marketing tips: 

• Market it to both men and women
• Position the watch as a luxury item and gift, not as a device that tells time

My recommendation is to create a dropshipping store (on Amazon) that sells nothing but watches. Then, break down your categories into different watch types, such as luxury, sports, military, etc. Do this, and you will establish yourself as a go-to store for wristwatches. 

Of course, sell affordable watches only, and do not sell designs copied from popular brands. You may also add other watch paraphernalia such as bracelets and batteries. 

Babies & Kids

13. Bottle Twist Cover Cap

Most of the straw bottle caps you’ll find on Amazon are not for babies and toddlers. It is not a surprise that the saturation level for this product is low. Most of the caps you’ll find on Amazon are for mugs, not baby bottles.  

Amazon Sales Data

Amazon sales for bottle caps are by the thousands. The second product even sold 10,000 units last month (as of the time of this writing). these numbers indicate that there is a demand for this product.

Profitability

Here are the profit stats:

• Buying price: $6.4
• Selling Price: $14.99
• Profit: $8.59
• Profit margin: 57%

Marketing tips: 

• Market it to parents who have toddlers and babies
• Make videos showing that it does not spill

Right now, there are only 11 competitors for this product, so it is a good addition to your store. Since there are only a few sellers on Amazon, I can say that it is a good time to introduce it to the market. 

It is now your call or decision to decide how much profit margin you want. Fewer competitors mean customers do not have a lot of options, so you have the liberty to price the item as you deem fit.

14. Baby Silicone Shampoo Brush

Although this product has a high saturation level, it does give you a huge profit margin. The silicone shampoo brush is gaining fast traction, so I strongly recommend you sell it now before the trend is over. 

Amazon Sales Data

The one we need to look at is the second product in the screenshot. As you can see, it has 13,790 reviews, indicative that there is a demand for this. 

Profitability

Here are the profit stats:

• Buying price: $0.43
• Selling Price: $6.99
• Profit: $6.56
• Profit margin: 94%

Marketing tips: 

• Make the ad copy sound fun
• It is best to show the product on a video, not an image
• Make sure the baby in the video is enjoying the bathing experience

Our portfolio database indicates that there are 274 competitors for this product. Most of them, however, have low sales. What I noticed is that a vast majority of these sellers do not have a video, which is a gap that you can fill. 

15. Marble Run Building Blocks

Building blocks are crucial to the development of a child. There are so many of these toys on Amazon, so it is a good idea to sell them in a bundle to be able to compete. 

Amazon Sales Data

The third picture from the left of the screenshot above is of particular interest. As you can see, it has over 4,000 reviews, with an average score of 4 stars. The product sells for $29.99, which gives us a lot of room for profit. 

Profitability

Here are the profit stats:

• Buying price: $6.01
• Selling Price: $17.99
• Profit: $11.98
• Profit margin: 67%

Marketing tips: 

• It is better to make an offer like a bundle to give customers more value for their money
• You can do a buy-one-get-one (BOGO) promo to increase sales

I believe that BOGO is the best way to market this product. If you buy two of them from your supplier, you pay only $12.02. You can sell it for $19, which is $10 less than what Amazon sellers sell it for. At that price, you still have a profit margin of 33%.  

FAQ: High Margin Products to Sell on Amazon

What products have the highest margin?

Products with high margins are also those that have low competition. You can sell these products at a premium. The best products are print-on-demand jewelry. You are the only one selling these items, so you can price them as high as you want.  

What product makes the most money on Amazon?

Many products make money on Amazon, as evidenced by Amazon’s bestseller categories. If high profit is what you want, you can either do print-on-demand or sell trendy items. Most of the time, those who sell first are the ones who earn the most.  

Is a 30% profit margin good for Amazon?

Yes, that profit margin is good. Amazon sellers usually only make 15% to 20% profit margin.  

What is the most profitable item to sell?

The most profitable items to sell are those that have little to no competition. We do have a tutorial about these products, and I suggest you give it a read. 

Summary

My recommended next step from here is to try our Portfolio. Sign up for our 7-day free trial and find profitable products you can sell on Amazon. In addition, you can spy on dropshippers to find out what they do to succeed.