The supplement market has seen significant growth. And is expected to keep growing. But it can be a complicated market to navigate. Due to the legal regulations. 

We’ve explored the supplement market in depth and found everything there is to know.

If you’re not sure if the supplement market is right for you, keep reading, and we’ll help you decide.

Let’s get into it.

Key Takeaways

• Supplements are a booming market, and there is a lot of potential for profit.
• Supplements have strict laws and regulations you need to adhere to.
• Choose a supplier that specializes in supplements. And one that manufactures in the country you’re selling. This will help you adhere to the laws and regulations.

Disclaimer: While we’ve done everything possible to ensure the information in this article is accurate and correct, we are not legal professionals. The information in this article is based on our own research and experience. Before selling dietary supplements, seek professional legal advice.  

Best Supplement Dropshipping Suppliers

A reliable and efficient supplier is vital to successfully selling supplements. 

The supplier must comply with all of the regulations and laws required to sell supplements. 

This might include labeling, being safe for consumption, and manufacturing practices.

We’ve created a list of reputable suppliers. However, make sure to check that the supplier can comply with the laws and regulations for your location.

1. Nutribl - Best for UK Sellers

Nutribl is a private-label supplement company. It is a UK developer and producer of supplements. 

They sell a range of supplements. Including the following:

• Amino Acids
• Anti Oxidants
• Bone Health
• Collagen
• Detox
• Energy
• Friendly Bacteria
• Heart Support
• Herbs
• Immune Support
• Over 50s
• Protein
• Pet Nutrition
• And many more

You can choose which supplements you want to dropship and add them to your dropshipping store. 

Nutribl allows you to design your own labels for the supplements. You can also work with a Nutribl designer to help you create a label.

When a customer orders from you, you contact Nutribl with the details. For orders placed before 1 pm Monday to Friday, the orders will be shipped the same day. 

Nutribl products are made to UK GMP standards and hold the certificates required to sell in the UK. 

They export outside of the UK. However, they require the seller to handle the shipment, export, and import. As well as clear customs and provide other necessary documents. 

For that reason, we would only recommend using Nutribl if you are a UK dropshipper. 

What We Like About Nutribl:

• Allows you to design custom labels. This can help increase your brand identity and help establish yourself in the supplement industry. 
• Quick processing and shipping time.
• Nutribl facilitates dropshipping. So, you can sell one item at a time, and Nutribl will ship them directly to your customers. 
• Meets all UK supplement standards and has the necessary certificates required to sell.
• Can create custom supplement formulas with the Nutribl team.

What We Don’t Like About Nutribl:

• Not the best option for sellers outside the UK. However, you can manage the export process and adhere to all the legal requirements yourself.
• Must register for Nutribl to view the prices of the supplements.
• Dropshipping orders need to be entered via a spreadsheet. There is no way to automate your dropshipping orders. This can be time-consuming to manage and has a risk of errors.

2. Supliful - Best Overall Option for Shopify Sellers

Supliful is a supplement dropshipping fulfillment service. It is the easiest option for dropshippers to use. And it will work for sellers across the world.

You can choose the supplements you want to list from the catalog. The catalog includes a huge variety of products. Including the following:

• Multivitamins
• Joint supplements
• Mushroom Extract
• Collagen
• Bee Pearl
• Bone and Heart Support
• Hangover Strips
• Protein Powder
• Smoothie Greens
• Amino Acids
• And much more

Each product in the catalog has a detailed product page. The product page includes a description, benefits, supplement facts, and supplier certificates.

Supliful sources its supplements from reliable suppliers. All of the supplements have the necessary certificates. And the label templates are made in accordance with the FDA supplement labeling requirements. 

You can also see a list of the locations where the product can be sold and shipped.

Once you’ve chosen products to sell, you can design branded labels.  

Supliful makes it super easy to add the products to your Shopify store. They have a Shopify app.

The Shopify app allows you to import your products and automate your fulfillment. So, when you receive an order, it will automatically be forwarded to Supliful. Supliful will then pack and ship the order directly to your customer.

Supliful has both free and paid plans. 

• The free plan allows you to integrate Supliful with one Shopify store. 
• The Starter plan costs $49 per month. It gives you a 15% discount on all products. It also offers product mockups and customer support.
• The Creator plan costs $349 per month. It gives you a dedicated account manager and advanced support.

Supliful also offers other dropshipping services. Such as label design and Shopify store design. They also offer a brand accelerator. The brand accelerator includes a Shopify store, ten label designs, a dedicated account manager, a marketing strategy, and more.

These additional services can help you quickly build and scale your business. 

What We Like About Supliful:

• Includes a Shopify app. This makes it easy to automate the fulfillment.
• Works for sellers across the world. You can filter the catalog by country. 
• All suppliers are vetted by Supliful.
• The products are all certified and have passed Supliful's due diligence before they’re listed.
• Can easily design your own labels. Or, can use the Suplifuls add-on option to help you create the labels.
• Additional dropshipping services available.
• The platform is designed for dropshippers. Supliful are experts, and your fulfillment should be seamless.

What We Don’t Like About Supliful:

• The range of supplements isn’t as extensive as other suppliers.
• To access advanced support, you need a paid plan.
• Slower order fulfillment. Some orders can take up to 5 days to be processed before shipping. 
• Supliful doesn’t create the products themselves. So it's much harder to create custom formulas. They only offer custom formulas to customers with an existing sales history. And custom formulas have a minimum order quantity and an upfront payment of over $10,000.

3. Specialist Supplements Ltd - Best All-in-One Solution

Specialist Supplements LTD is a UK-based company. They offer private-label supplements at wholesale prices. And offer fulfillment through dropshipping worldwide.

To join Specialist Supplements LTD, you need to sign up for a trade account. There is a small one-off set-up cost. But there is no minimum order quantity.

Specialist Supplements LTD sells a wide range of products. Including the following supplements:

• Alkalising
• Antioxidants
• Cleanse and detox
• Colon cleansers
• Diet foods
• Protein powder
• Shakes
• Meal replacements 
• Superfoods
• Weight management
• Probiotics
• And many more

Choose which supplements you want to list on your website. Then, design your own product labels. 

Specialist Supplements LTD also allows you to add personalized messages or notes to your orders. These could be repeat order discount codes, additional instructions, or anything else. This is a great way to build a relationship with your customers. It can also help encourage repeat purchases.

When a customer orders a supplement from your website, you will visit your trade account and place the order.

Specialist Supplements LTD also sells a website building service. They build you a complete website with your products listed. 

What We Like About Specialist Supplements LTD:

• Worldwide shipping available.
• All of the products sold on Specialist Supplements LTD are manufactured in the UK under the Good Manufacturing Practice (GMP) and ISO. This ensures they’re high quality.
• Specialist Supplements LTD has ready-to-trade websites that you can buy. This allows you to buy a complete store that is ready to start selling. 
• Marketing services available. Specialist Supplements LTD has a marketing team that can help you with promotional material and advertising. 
• It’s free to use. You only pay a small setup fee, then the service is free.
• Orders are prepared quickly and shipped out within 1-2 business days. 

What We Don’t Like About Specialist Supplements LTD:

• No automation software available.
• Must sign up for a trade membership to view products and prices.
• Although Specialist Supplements LTD ships worldwide, you will need to confirm that the products comply with the legal requirements in the country you sell.

4. On-Demand Fulfillment - Best Option for Automated Fulfillment

On-Demand Fulfillment is a US supplement fulfillment service.

On-Demand Fulfillment works with suppliers that manufacture, test, and bottle the supplements in an FDA-compliant and cGMP-registered facility. 

There are over 120 supplements that you can add to your store. These include the following:

• Weight loss Supplements
• General Health Supplements
• Vitamin Gummies
• Sports Nutrition
• Hair and Beauty Products 
• And many more

On-Demand Fulfillment allows you to design and upload your own labels. Alternatively, you can work with one of the On-Demand Fulfillments designers to create one.

Once you’ve created your labels, you can list the products on your site.

The main benefit On-Demand Fulfillment has over other supplement suppliers is that it integrates with over 20 platforms. These include Amazon, WooCommerce, eBay, Squarespace, and more.

By connecting On-Demand Fulfillment with your e-commerce site, you can sync your sales. This means that for every order, your product and shipping information is sent to On-Demand Fulfillment. 

On-Demand fulfillment will prepare your products and ship them directly to your customers. 

They offer same-day shipping. So, your customers will receive their orders quickly - especially if they live in the US. And they also offer international shipping.

On-Demand Fulfillment keeps your customers updated by sending a custom-branded email with their tracking information. 

What We Like About On-Demand Fulfillment:

• Can integrate with multiple e-commerce sites and marketplaces.
• As a US-based fulfillment service, US customers will receive their orders quickly.
• On-Demand Fulfillment offers same-day shipping. Your orders will be shipped within 24 hours of purchase.
• Huge selection of supplements to sell.
• All manufacturers and products are quality-controlled. 
• The more orders you process per month, the cheaper the products are.
• Can design your own labels to help you build your brand identity.
• Customers get a branded email with the tracking information. So you don’t need to manually send one.

What We Don’t Like About On-Demand Fulfillment: 

• Requires a monthly subscription. This costs between $69.99 and $149.99. The number of products you sell determines your subscription cost.

5. OK Capsule - Best for Custom Formulas

OK Capsule is a private-label supplement company. It was founded by Dr. Andrew Brandeis. He has over 20 years of experience in primary medical practice, naturopathy, and business innovation.

The company has a cGMP-certified facility in Nevada. At the facility, they offer vitamin packs. These are instead of bottles.

The packs are designed to give customers exact doses of the daily supplements they need.

You can choose from over 50 supplements and combine the supplements to create supplement packages. These are called packs on demand. 

For example, you could create a mixed vitamin pack to help reduce stress. In the pack, you could include a combination of 3 supplements that do this. 

You can list and sell these packages on your site to multiple customers.

Alternatively, you can create a quiz and sell personalized packs. 

These packs are designed specifically for an individual. They will include a combination of vitamins to help the individual achieve their goals. 

OK Capsule has the following supplements in its catalog: 

• Adrenal Pro
• Ashwagandha
• BCAAs
• Berberine
• Easy Iron
• Green Tea Extract
• Lion’s Mane
• Magnesium
• Men’s MultiVitamin
• Omega-3
• And many more

All of the supplements are premium-grade and ethically sourced. The products are tested according to the FDA’s Current Good Manufacturing Practices (cGMP) and produced in cGMP facilities that are FDA-compliant.

You can customize the vitamin packet and the cartridge which holds the vitamin packets. You can also add an FDA-compliant educational pamphlet.

You can integrate OK Capsule with your store using API. Or, if you have a Shopify store, you can download the app.

OK Capsule is a paid service. However, to confirm the prices, you need to contact them directly. The Shopify app lists the starting price at $300 per month. This makes it one of the most expensive supplements dropshipping suppliers. However, it is also the most unique. 

What We Like About OK Capsule:

• OK Capsule is an environmentally conscious brand with environmentally friendly packaging and uses a carbon-neutral shipping carrier.
• Ability to create personalized supplements. So, you can create a brand with a quiz and send your customers a custom supplement pack.
• You can sell packs on demand, which are pre-built vitamin bundles.
• Unique packaging with personalized vitamin packs.
• Likely to have a high repurchase rate, as supplements are personalized for customers.
• Possible you’ll have a higher average order rate as the supplements are combined in packages. Therefore, customers will only need to order one package. But you can usually charge a higher price.

What We Don’t Like About OK Capsule:

• We can’t confirm the exact cost of using OK Capsule. The information isn’t readily available. You would need to contact the team directly.
• Asking customers to create personalized vitamin packs can be confusing for them. Especially if they’re just looking to buy an individual supplement. 

Can I Dropship Supplements?

Yes! It’s both possible and legal to dropship supplements. 

With product research, a reliable supplier, and marketing, you can create a successful dropshipping store.

Is It Safe To Dropship Supplements?

It depends on the supplier. 

Make sure that your supplier complies with all the necessary laws and regulations. 

The products must be high quality and labeled correctly. 

You should also ensure that you don’t make any false health claims or guarantees to customers.

Is It Profitable To Dropship Supplements?

Absolutely. Supplements are relatively cheap to source. And with the right branding and marketing, you can sell them for a high price. This will give you a considerable profit margin.

For example, we can look at On-Demand Fulfillment’s catalog. They sell 60 Anti-Anxiety Capsules for between $6.07 and $4.05, depending on the number of packs you sell per month.

We can then look at other sellers that sell anti-anxiety tablets. Innermost is a supplement store that sells a 60-pack of The Relax Capsules for $34.95. 

If this seller sourced the product from On-Demand Fulfillment, they would have a profit of $25 per sale. We would need to deduct marketing, shipping, and cost. But there is still considerable profit. 

Dropshipping also has low start-up costs. You don’t need to invest a lot of money to get started. There is also a low return and refund rate. 

All of these factors can increase your profit margin.

If you need help checking that your products are profitable, Dropship has several free calculators. The calculators will work out your profit margin, cost per acquisition, return on ad spend, and break-even return on ad spend. 

Is It Legal To Dropship Supplements?

Yes, but there are a few things to consider.

Your supplier needs to adhere to strict guidelines, laws, and regulations. The country you’re selling to and sourcing from will determine the exact legal standards. 

These might include the following:

• Good Manufacturing Practices (GMP and cGMP)
• ISO 9001 Standards
• FDA Registered Facility and FDA Compliance
• Food Business Establishment Certification
• Organic Certification

If you’re sourcing from a supplier outside of the location you’re selling, you also need to ensure that the product is able to pass customs when it is imported. 

There are also strict advertising restrictions. Make sure to check with the advertising standard before you add any claims about the results and benefits to your listing, packaging, or marketing material. 

• You cannot make false claims or mislead customers. 
• You cannot claim or imply that a supplement prevents, treats, or cures any disease. 
• If you want to advertise using Meta Ads, there is a guideline that says you can’t imply that any body type or appearance is perfect.  

Can I Sell Supplements On Shopify?

Yes, Shopify allows you to sell supplements. To sell supplements, you are required to comply with relevant laws and regulations. 

There are some restrictions on Shopify Markets Pro. Shopify Markets Pro allows you to sell globally. And if your store only sells supplements, you might be ineligible for Markets Pro.

Should I Dropship Supplements? 

It depends. 

There are many benefits to selling supplements. They have huge demand and high repurchase rates, and there are specific suppliers and manufacturers for supplements. This makes it easy to source safe and legal supplements.

But there are risks. There are specific regulations you need to adhere to, and it's difficult to expand globally. 

Pros of Dropshipping Supplements

• Booming Market - The supplement market size is expected to grow at a compound annual growth rate of 9.1% from 2024 to 2030 [1]. Experts suggest this is due to consumers becoming more aware of preventative healthcare. Including supplements, as they are associated with healthy living.

• Large Audience - Supplements are taken by kids, adults, and seniors. You have a huge audience you can target with your products. You can choose a specific demographic to target your products at. Alternatively, you can create a general supplements site and sell supplements for specific health issues.

• Vast Range of Products - There are tons of different supplements. And they come in different forms. These include powders, pills, gummies, drinks, and more. You could create a store that sells one supplement in powder form but in ten different flavors. Or you could sell a multivitamin gummy for kids. Research the supplements, benefits, and target market to find a winning combination. There are endless opportunities in the supplement market, which gives you a high chance of success.

• Suppliers and Manufacturers for Dropshipping - There are specific supplement manufacturers and suppliers for dropshipping stores. These manufacturers and suppliers should comply with all the required regulations and laws. Many also integrate with e-commerce platforms and marketplaces. This makes it easy for you to run your dropshipping supplement business. 

• High Repurchase Rate - Supplements are consumables. Customers take them and then need more. If you provide a premium product and service, customers are likely to return to your store and buy again. This can drastically increase your sales. And it’s much cheaper to get customers to buy again than it is to find new customers. Which means more profit.

• Low Return Rate - Supplements are usually non-refundable as they’re consumables. This is great for your overall profits. Customers might request a return if they have received the wrong item, if there is a shipping issue, or if the item arrived damaged. These are all avoidable with the right supplier. So, once a customer orders from you, you are unlikely to receive a return request. We can compare this to other products, like apparel, which has a very high return rate. 

Cons of Dropshipping Supplements

• Strict Regulations - There are strict laws on supplements. The exact laws and regulations you need to adhere to will depend on where you sell. They will likely include how the product is manufactured, the product quality, the label, the ingredients, and more.

• Advertising Restrictions - Certain claims of treatments, results, cures, and prevention are banned by the advertising standards authority. And Facebook has policies and guidelines you need to adhere to. You can’t make unsubstantiated health claims or use misleading images or text. This can make it difficult to advertise your supplements. It can also make it hard to find customers.

• High Competition - There are tons of supplement sellers. Such as big-box stores like Walmart, specialist e-commerce stores, and small holistic local stores. It can be hard to compete. How to Overcome High Competition: Do in-depth research to find a niche in the market. This could be a specific demographic, product combination, or form. Try to find a unique product with high demand. You will need strong branding, a marketing campaign, and a reliable supplier to help you stand out from your competition. 

• Difficult to Expand Internationally - Each country has its own laws and restrictions. One manufacturer might comply with US laws but not with UK laws. This makes it very difficult to expand worldwide using one supplier. This can reduce your sales as your market is limited.

• Limited Suppliers - There are dropshipping supplement suppliers, as we saw in the first section. However, the options are limited compared to most other products. Many supplement manufacturers and suppliers don’t facilitate dropshipping. You would need to order your stock in bulk. This can make it difficult to find a reliable and safe dropshipping supplier in the country you want to sell. And it also means that a lot of dropshipping supplement stores use the same suppliers and sell the same products. This makes it hard to stand out and differentiate your brand from the competition.

Which Supplements Should I Dropship? 

Check out these winning supplements to add to your store. They all have high or increasing demand. So you can make the most sales and profit.

1. Plant-Based Omega-3 - Ethical Nutrition

The cod liver oil market is expected to grow at a rate of 9.06% between 2022 and 2029. The pandemic boosted the demand for cod liver oil as it's a rich source of vitamins, protein, and minerals [2].

However, consumers are shifting towards plant-based formulas.

We can look at stores selling plant-based omega-3s to tell us if a product is a winner.

Dropship shows us the approximate sales of any product sold on a Shopify store.

We can see that Ethical Nutrition sold 2508 plant-based Omega-3s. They generated $77,335.72 in revenue in the last 12 months. 

We can also see that the sales have increased over the last few months. This shows us that there is demand in the niche, and it's growing. Which suggests it could be a winning product for your dropshipping store.

2. Collagen - Absolute Collagen

The anti-aging market is growing worldwide and is expected to reach 93.1 billion by 2027 [3]. Many people feel the social pressure to appear youthful. 

Collagen is a protein in the body that helps make tissues strong and resilient. Collagen naturally reduces as we age. This can increase wrinkles. 

Many people take collagen to boost their collagen levels to help fight aging.

Absolute Collagen is a European collagen brand. The company has made approximately $6,593,043.80 in the last 12 months. 

They sell marine liquid collagen supplements. They sell a box of supplements that includes 14 sachets. The company is maximizing its sales by offering different purchase options. Customers can purchase the products once or join a subscription. 

Offering a subscription will improve a customer's experience with your store, as well as increase your sales.

3. Senior Multivitamin - Juvify

Statistics show that adults over 65 contributed to around 30% of dietary supplement sales worldwide. The population over 65 is growing rapidly. The percentage of the global population over 65 is expected to rise from 10% in 2022 to 16% in 2050 [4].

The increasing aging population and number of seniors buying supplements suggest it could be a good market. That’s why we think a supplement designed for seniors could be a winning product.

Juvify sells Glylo. Glylo is a healthy daily supplement for aging and weight management. In the last year, it has made 670 sales through its website. However, its main selling channel appears to be Amazon.

Adding your products to Amazon can help you reach more customers and increase your sales.

4. Pre-Workout - PEScience

Pre-workout is a supplement that enhances energy and performance. It is taken by athletes and has become popular with gym goers.

PEScience sells a pre-workout. Dropship shows us that in the last 12 months, the pre-workout has generated over $612,000 in sales. This shows the huge demand for pre-workout.

They also offer a sample of the pre-workout. 

Allowing customers to sample your product can help build trust. This can increase the chances they’ll purchase the full-size product. It also reduces the return rate and prevents bad reviews. As they have already tried the product.

5. Protein Powder - Anthony’s Goods

Protein powder is a form of protein that is sold as a powder. The powder can be mixed into drinks or added to food to enhance the protein content. 

Protein powder is usually made from whey. But there are other types of protein powders, such as beef, soy, peas, rice, and many more.

Many people take protein powder to increase their daily protein intake. Additional protein, along with a good diet and exercise, can help muscle growth and recovery.

Google Trends shows us that the search term has increased in popularity year-on-year. 

Underneath the interest graph, Google Trends shows us the rising related topics and queries. 

Four of the top 10 rising topics and queries are related to plant-based protein powders.

We can look at plant-based protein stores to see if the sales match the searches.

Anthony’s Goods sells a vegan pea protein powder. 

We can use Dropship to see if the store is making sales. If the store is making sales, we can confirm that the product is in demand and could be a winner.

In the last 90 days, it has made over 69,000 sales. Generating $1,106,179.70 in revenue.

6. Mushroom Powder - Dirtea

Dehydrated mushrooms are ground into a fine powder to make mushroom powder. The powder is usually drunk in a hot drink. This might be a mushroom tea or coffee or added to a normal tea or coffee. It can also be added to juices, smoothies, or food. 

Lots of different types of mushrooms can be used to create mushroom powder. Each mushroom has its own health benefits. 

Some of the most popular mushroom powders are the following:

• Lions Mane Mushrooms - Boosts brain power
• Chaga Mushrooms - Source of energy
• Reishi - Improve immunity
• Cordyceps - Increases stamina and sex drive
• Tremella - Strengthens nails, thickens hair, and helps with signs of aging

The mushrooms each have multiple benefits. But we’ve added the biggest benefit of each one next to it. 

Lots of companies also sell mushroom blends and mixed mushroom powders. 

Dirtea is a mushroom powder brand. They sell pure mushroom powders and super blends. 

Dropship shows us that the company made over $3 million in sales in the last year. The most popular products are Lion’s Mane mushroom powder and coffee blend. The coffee blend contains coffee, three types of mushrooms, ashwagandha, and maca.

Looking at the blends other brands use can give us inspiration for our stores.

How to Start a Supplement Dropshipping Business 

So, you’ve decided dropshipping supplements are right for you.

We’ll walk you through five actionable steps to help you build a successful supplement store. 

If you haven’t got time to read each section in-depth, here is a quick overview.

1. Find a winning supplement to dropship.

2. Choose a supplement supplier to source your winning product.

3. Build a Shopify store and create supplement listings.

4. Market your supplements store to generate sales.

5. Analyze and optimize your business to increase sales and boost profit.

Find a Winning Supplement

You need to find the right supplement to add to your store.

Before you start searching, you need to know what you’re looking for. 

When we’re doing product research, we always look for the following:

• High Demand - This is how many people are interested in the product and will potentially buy it. 
• Low Competition - How many other stores are selling the same product? And if there is a lot of competition, can you compete?
• Legalities - This is essential with supplements. Is the supplement legal where you want to sell? What regulations and laws do you need to comply with? How does the supplement need to be labeled?
• Profit - Can you source and advertise the product for less than it sells for? Look at the supplement suppliers listed above and check out their prices. Then, subtract this from your competition’s average selling price. 

You will also need to think about seasonality, availability, target market, and product lifespan. If you want more information on what to consider for product research, check out the article. It includes tons of product research methods and covers the considerations in depth.

Now we know what to look for. It’s time to find a winning supplement. 

You can check out our list in the previous section for some instant product ideas. Or use these methods to find your own winning supplements.

Product Research Tool

A product research tool gives you data on other sellers. There are lots of tools available. The stores they can analyze, as well as the data provided, will vary from tool to tool.

Over 4 million e-commerce stores are built on Shopify. And it’s where we recommend you build your supplement store. So, it makes sense to spy on other Shopify supplement stores.

Dropship is a product research tool that gives you detailed data and insights into Shopify stores. We can use this data to identify winning products. 

Dropship has several features to help you find a winning product. For finding supplements, we recommend you use the Product Database, Ad Spot, and Chrome Extension.

• Product Database - The Product Database is a database of millions of products sold by real Shopify sellers. You can use the advanced filters to search for products that meet your winning criteria. 

We use the following filters:

• Product Price - Set the minimum price to $15. With supplements, anything less than this will usually be unprofitable. We leave the maximum price blank to start. But if the search results are too broad, we can use this to narrow them down. 
• Monthly Sales - We want to find products that sell at least 50 per day. Ideally, we’d want to make more sales than this. But 1500 is a good place to start.
• Category - This is currently a beta filter. So, it might not be the most accurate yet. However, we’ll still choose Health and Household.
• Include Title Keywords - If you don’t have an exact supplement in mind, start by entering the word Supplement. Then, if you decide you want to sell a supplement for a specific age or demographic, you can enter more keywords. For example, Supplements for Seniors or Anti-Aging Supplements.

Dropship will show products based on these filters. You can sort the results by Sales, Revenue, and several other categories. 

Scroll through the results to find winning products. You can add products you think are winners to your Sales Tracker. The Sales Tracker allows you to monitor and analyze the products over time to confirm they are winners.

• Ad Spot - Dropship’s Ad Spot allows you to search through a library of millions of Facebook ads. 

We can look at other sellers’ ads to give us winning supplement ideas. We want to look for ads that are new and have high engagement. Ads that generate high engagement quickly know what they’re doing. And customers like it. 

You can search the library by engagement, copy, and several other filters.

To find a winning supplement, enter Supplements into the Ad Copy filter. 

Ad Spot will show you all of the relevant ads. You can sort the ads by the Most Recent, Reactions, Comments, and more.

Look through the ads and identify any trends, patterns, or supplements that appear frequently.

Dropship also has a Chrome extension. So you can find supplement stores by searching Google or social media. Then, spy on their sales, revenue, and much more when you visit their store.

If you want to check out Dropship, there is currently a 7-day free trial available. 

In our opinion, Dropship is the best product research tool. But we are pretty biased. 

There are lots of other product research tools available. There are ones that spy on Amazon sellers, eBay sellers, Walmart sellers, and more. Check out our article on the 20 best product research tools for dropshipping. 

There are other methods you can use to find winning products. These include the following:

• Social Media - Check out trending products, popular hashtags, Facebook groups, and influencers. These can all give you product inspiration. 
• Marketplaces - Look at sites like Amazon, Walmart, AliExpress, and eBay. They will show us which products are selling well. This will show us in-demand products that could be winners. 

We have an entire article on how to do product research. It goes into more depth on how to do product research on social media, marketplaces, and more.

Choose a Dropshipping Supplement Supplier

In the first section, we shared a list of our top 5 suppliers. These were:

• Nutribl
• Supliful
• Specialist Supplements LTD
• On-Demand Fulfillment
• OK Capsule

We always recommend using a supplement-specific supplier. Supplements have strict compliance and laws you need to adhere to. 

It’s your responsibility, as a seller, to ensure they are met. But a reliable supplement supplier should know all of these and adhere to them. This can make it easier for you to source your supplements.

We also recommend choosing a supplier that can integrate with your dropshipping store. Suppliers that integrate with your store mean you can automate your business. Automating your store makes it super easy to manage.

Create a Store and Build Your Listings

You’ve found a winning supplement and a supplier to source it from. It’s time to decide where you want to sell them.

We always recommend using Shopify. Shopify allows you to build your own store. It’s a simple platform to use, and it integrates with tons of dropshipping software. 

We also have an exclusive 3-month for $3 offer. You can get started with Shopify and start making sales before joining a paid subscription.

There are alternative e-commerce platforms. Some of the most popular options include:

• WooCommerce
• Wix
• BigCommerce
• Squarespace

If you don’t want to build your own store, you can list your products on a marketplace like Amazon.

Amazon allows you to sell supplements. However, they are a gated category. This means you need approval before you can list them.

Once you’ve decided where to sell your supplements, you can create your listing. 

Your listing will consist of the following:

• Product images
• Detailed description of the product and benefits
• Nutritional information and ingredients
• Number of capsules or servings
• Recommended dosage
• Any potential issues or cautionary advice

You’ll be able to get the majority of the listing information from your supplier. You can also do your own research on the supplements and benefits.

Market Your Dropshipping Supplements

You’re ready to make sales. But you need to help customers find your store.

It’s time to market your products. 

These are the most popular ways to market your dropshipping products:‍

Meta Ads - Create Facebook and Instagram ads that appear on your target market’s social media. This is the most popular advertising option for dropshippers. Ads allow your target audience to discover your products when you don’t have an existing audience. 

You can use images, videos, and copy to showcase your products and encourage purchases.

If you need inspiration for your ads, use Dropship’s Ad Spot tool. Search Ad Spot for your competition and see which ads have high engagement and positive reactions. Look at their call-to-action buttons, images, and copy.

We’ve got an article on How to Run Facebook Ads if you want more information.

In addition to Meta Ads, you can also create paid ads on Google, Twitter, Pinterest, and LinkedIn.  

‍Influencers - Find influencers whose audience matches your target customers. You can contact the influencers to see if they would be interested in working together. 

We use two methods when working with influencers. 

• The first works for smaller influencers with less engagement. You can send them the supplements for free in exchange for a post.
• The second is for influencers with a more engaged audience or larger following. For them to feature your product, you will likely need to pay for a post.

‍Email Marketing - If you have an email list, you can create a sequence of emails to funnel subscribers to visit your site and encourage them to buy from you. This might include offering a discount, promotion, or exclusive offer.

Build a Brand - Establish yourself as a brand, and customers will come to you. This can take longer to generate sales than the other methods. And usually, it works well when you use it alongside running ads or influencer marketing. 

You can build a brand in many ways. Our go-to methods are the following:

• Blog - Create a blog on your store and write valuable content about supplements. This can increase your website’s position on Google. A customer might search for information about supplements. If your website provides an answer to the question, it will appear high in the search results. This can help customers find you. They will then read your blog and hopefully purchase your product. This will help you become an authority and trustworthy source in your niche.

• Social Media - Post helpful and relevant content on Instagram, TikTok, and Facebook. This can increase your brand awareness. This helps new customers find and engage with your brand. You can speak to them on a personal level to build trust and boost sales.

• Create a Brand identity - When you think of a swooping black tick, you think of Nike. When you think red and yellow, you think of McDonalds. You need to find your brand voice, purpose, story, brand colors, logo, and fonts. This will make it easier for customers to remember you and build trust with your audience. 

Analyze and Optimize Your Dropshipping Business

You’ve started making sales. Now, you need to find a way to increase your sales and maximize your profit.

We recommend looking at each part of your supplement business. This includes the following:

• Listing - Can you update your product description? Change your photos? Add more benefits? Your listing should sell your product and make customers want to buy. Make sure the information you add is detailed and accurate. This can encourage customers to buy and reduce your return rate.

• Shipping Costs and Options - Can you offer multiple shipping options at different costs? Could you increase your product price to offset shipping and add a free shipping option? Offering customers multiple shipping options can increase your checkout rate.

• Marketing - Can you adjust your ad budget or demographics to boost your profit? Could you change your ad copy or content? Can you post content on social media or create a blog to increase brand awareness? 

• Reviews and Customer Feedback - What are your customers saying about your products? There is tons of information you can get from your existing customers that can help you improve your products and listings. For example, let’s say a customer leaves a review that said your product also helped them sleep. You can add this information to your product listing to attract a wider range of customers. You can also see if there is any feedback about the product quantities, packaging, shipping, or anything else. Look at the feedback and make any changes.

• Fulfillment Process - How are you fulfilling your dropshipping orders? Do you have to manually contact your supplier for each order? Could you save yourself time by using automation software? Suppliers like Supliful and OK Capsule both integrate with Shopify.

Dropshipping Supplements Across the World 

Supplements have specific requirements in each country. Therefore, most dropshippers only sell in one country. 

We can look at a country's trends, laws, and cultural differences to find winning supplements to sell.

Dropshipping Supplements in the USA

The USA has the second-largest vitamins and minerals market. It generated almost $3.9 billion in 2022 [5].

A recent survey showed that Vitamin D, Magnesium, Omega-3, CoQ10, and Multivitamins were the most popular supplements [6]. 

You can use surveys of US participants to find which supplements have high demand. These can give you product ideas for your store.

On-Demand Fulfillment and OK Capsule are two supplement suppliers we recommend for selling in the US. But if you’re looking for more options, check out our article on the 14 best dropshipping suppliers in the US.

Dropshipping Supplements in the USA - Laws and Regulations:

As per our disclaimers at the top of the article, we’re not professionals. Before making any decisions, make sure to consult a professional. 

Supplements do not require approval of the FDA in the USA. Supplement businesses must have evidence that the products they sell are safe. The product label has to be truthful and not misleading. 

However, you do need to ensure that your manufacturer follows GMPs. These ensure the identity, purity, strength, and composition of the supplements [7]. 

Dropshipping Supplements in the UK

In a survey of 1000 UK adults, 55% of consumers took supplements to boost the intake of nutrients. And 53% took supplements to boost immunity. 

Shoppers in the UK also said that more scientific advice would incentivize them to buy supplements [8].

Therefore, if you’re selling to UK customers, consider immunity-boosting supplements. And make sure to include scientific evidence in your listings.

Nutribl and Specialist Supplements LTD are both UK-based supplement suppliers. You can source your supplements from both of these suppliers. But if you want a few more options, check out our article on 20 of the best dropshipping suppliers.

Dropshipping Supplements in the UK - Laws and Regulations:

As per our disclaimers at the top of the article, we’re not professionals. Before making any decisions, make sure to consult a professional. 

Supplements are regulated as foods in the UK. They are subject to general food law.

To sell supplements in the UK, you need to register as a Food Business Operator (FBO) with your local authority [9]. 

Dropshipping Supplements in Europe

The European supplements market is expected to experience a compound annual growth rate of 4.81% between 2024 and 2028. 

European consumers are shifting towards a healthier lifestyle. Analysts suggest that this is driven by the following:

• An aging population 
• Increased healthcare costs
• Increased focus on preventive healthcare [10]

Based on this, we recommend looking at supplements for seniors and increasing immunity.

We’ve written an article on the best dropshipping suppliers in Europe if you’re looking for somewhere to source your supplements.

Dropshipping Supplements in Europe - Laws and Regulations:

As per our disclaimers at the top of the article, we’re not professionals. Before making any decisions, make sure to consult a professional. 

The country you sell to in Europe will determine the laws and regulations you need to adhere to.

If the country you want to sell to is part of the EU, check out the EFSA site for information. The EFSA states that supplements are considered foodstuffs. And that it is the responsibility of the manufacturer, importer, supplier, or distributor to ensure that the supplements are safe [11].

Dropshipping Supplements in Australia

The Australian supplement market is expected to see huge growth. By 2030, the market is expected to reach $9.81 billion from $4.58 billion in 2022 [12]. 

Sports nutrition was the second largest segment in the vitamins, minerals, and supplements market in Australia [13]. 

So, if you’re looking to sell supplements in Australia, consider looking at sports supplements. These include pre-workout, creatine, protein, electrolytes, BCAA’s, etc.

We have an article that has a list of the 15 best dropshipping suppliers in Australia. Check out the article if you want to sell supplements in Australia.

Dropshipping Supplements in Australia - Laws and Regulations:

As per our disclaimers at the top of the article, we’re not professionals. Before making any decisions, make sure to consult a professional. 

The Therapeutic Goods Administration (TGA) regulates all vitamins for safety and quality [14].

The vitamins must meet specific criteria before they can be supplied in Australia. The criteria include the following: 

• It must only contain pre-approved ingredients that the TGA has assessed for safety and quality.
• The products are prohibited from making claims about severe and life-threatening conditions. They can only choose from a list of pre-approved uses related to minor health problems.
• The facility where the product is manufactured must meet certain standards.
• There must be evidence that the product does as it says it does.

Dropshipping Supplements in India

After the US, India generates the third most revenue in vitamins and minerals worldwide. It is also expected to experience an annual growth rate of 7.81% between 2024 and 2028.

Analysts have found that consumers in India are conscious of the ingredients used in their products. They are choosing natural and organic products [15]. 

This tells us that India has a thriving supplement market. And focusing on natural and organic supplements could be very profitable.

If none of our supplier recommendations work for selling in India, we have an article with 15 of the best dropshipping suppliers in India.

Dropshipping Supplements in India - Laws and Regulations:

As per our disclaimers at the top of the article, we’re not professionals. Before making any decisions, make sure to consult a professional. 

The Food Safety and Standards Authority of India (FSSAI) is the regulatory body that supervises food-related licensing. To manufacture, import, and distribute supplements in India, you need an FSSAI license [16]. 

Frequently Asked Questions 

Can I Dropship Supplements on Amazon? 

Yes. However, supplements are a gated category. So, you’ll need to apply and be granted permission to sell supplements on Amazon.

Is It Legal To Sell Supplements? 

Yes. As long as you adhere to the regulations in the country you sell.

Can I Sell Vitamins? 

Vitamins are a type of supplement. They are legal to sell. However, there are strict laws and regulations you need to adhere to.

Can I Make And Sell Supplements?

Yes. But, as dropshippers, it’s not something we are experienced in. 

Make sure to check the legal requirements you need to adhere to before you start.

Final Thoughts

Hopefully, this article has helped you decide if dropshipping supplements are right for you.

If they are, and you want to find a winning supplement to sell, check out Dropship’s Product Database and Ad Spot. 

You can use Dropship’s 7-day free trial. It allows you to find the perfect supplement for your store before paying for a subscription.