12 Best Selling Niches on Amazon

This article is about the best niches that you must penetrate right now on Amazon. These are the niches where there’s a huge demand, so you need to do little marketing.

Over the years I have realized that there is no need to reinvent the wheel when it comes to retail. People will buy what they need or what is trendy, so we are putting a list of both problem-solving and trendy products here.

We selected these products based on:

• Revenue
• Product availability
• Ease of marketing and demand

We will cover:

• Best-selling niches on Amazon
• Tips to find the best niches
• Products and niches to avoid on Amazon

If you are ready, let us start now!

12 Best-Selling Niches on Amazon

We will discuss more about the selection methods used in this list later on. Before we proceed, please note that this list is based on several factors:

• Supplier availability
• Seasonality
• Profitability
• Uniqueness

These factors are critical to your success as an Amazon seller. As you know, there are millions of products on the platform, so you want to be in a niche that not only has a demand but also one that you can easily sustain. 

For each niche, consider looking at both images or screenshots. One is from Amazon, which shows review numbers, and one is from Dropship.IO, where you will see sales data. 

1. Baby Products

Parents will not hesitate to spend money on their babies. Considering that 260 babies are born every minute, you have over 260 customers waiting for you. It’s not only that—parents buy baby items before the baby is even born. 

The most popular baby items are: 

• Diapers
• Milk bottles and sanitizers
• Strollers
• Baby Clothing
• Thermometers
• Car seats
• Pacifiers

When selling baby products, your product description must focus on medical requirements. For example, you must say that your product is hypo-allergenic and that it passed industry standards. 

It is also wise to tell the consumers about the benefits to the parents, like reducing the effort in sanitizing baby utensils through UV technology.

Consider creating videos of the product with the baby. It looks more believable and inviting compared to product photos only. 

If the supplier cannot provide you with videos and photos of a baby, you can order the products yourself and take photos with someone’s baby, with their permission, of course. 

2. Beauty and Personal Care

Beauty products are excellent items to sell because they are what we call consumables. Once the product is out of supply, the customer has to buy again. A good example is lipstick. Anyone who uses it cannot go without it. Once the lipstick runs out, the person has to buy it again. 

It is only a matter of satisfaction. If your product pleases a customer, you can expect repeat orders regularly. 

Some of the best products to sell in this niche are: 

• Make-up remover
• Mascara
• Face creams
• Hair oil
• Moisturizers

The one challenge you will face is that the beauty niche is so competitive. You need to present your product with a value proposition—something that makes your product unique. If not, you must market it in such a way that you target a specific lifestyle or demographic of users. 

3. Electronic Accessories

People will want to protect their devices and also need products that support their phones and computers. Right now, more than seven billion people have mobile phones. Like the beauty niche, there is tough competition out there. 

Here are some ideas: 

• Phone cases
• Mousepads
• Phone chargers
• Phone docks
• Screen protectors
• USB extensions and drives

There are many suppliers of electronic accessories in AliExpress. However, this puts you in a very tough position. Many Amazon sellers also get their supplies from AliExpress and you will end up cutting prices just to make a sale. 

One thing you can do to stand out is sell unique products with your designs. You can do this with print-on-demand or POD. It is a business model where you upload designs to blank products. The supplier will only print it once you have an order. 

To get you started, we have a blog that shows some examples of POD stores. If you go this route, we recommend that you use either Printify or Printful as your POD platform. 

4. Sports Nutrition 

Bodybuilding is a huge industry, and you can profit from it by supplying what bodybuilders need. One of the most lucrative niches in this industry is food supplements and formulas.  

Here are some examples:

• Hydration products
• Protein supplements
• Multivitamins and minerals
• Creatine powders
• Almond milk

Bodybuilding is a tough niche. You need evidence that shows your products work. There are thousands of brands of food supplements and powders, and the only way you can set yourself apart is by creating your brand. 

The best thing to do here is to be a bodybuilder yourself. You must publish videos that instruct people how to be healthy—from food to exercise and all that. You are the proof that your method and products work, and then you can tell your audience to buy your supplements from your Amazon store.

5. Lighting Products

Believe it or not, there is a demand for lighting, especially LEDs. With all the YouTubers out there having LED set-ups in their studios, many people want the same ambiance in their rooms.

Here are some ideas:

• Rechargeable LED lights (white)
• Color-changing bulbs
• LED strips
• Adapters and connectors

Although these products have a high demand, it is not a good idea to sell them if you are not familiar with electricity. You need to watch out for the fire hazards that these products bring. 

If you sell these items in America or the UK, make sure that you get your items from reputable suppliers of branded products. Do not sell cheap lighting, as most of these do not meet industry standards. There is a reason they are cheap—they are below-standard products.  

6. Garden Products

People love their gardens. It is the place where they feel one with nature. From garden hoses to décor, there is no shortage of the product types you can choose from. 

Here are some examples: 

• Pest control chemicals and devices
• Fertilizers
• Garden hose
• Flycatchers
• Snow removal tools
• Grills and outdoor cooking items

The garden niche is a huge one, and it would help if you approached the sub-categories one at a time. For example, spend some time looking for suppliers for garden hoses, tools, etc. Then, launch the second phase of your store. 

In this second phase, you can add a different category, like grills and barbecue items. Although grilling is also leaning on the cooking niche, it still is part of the garden or patio. Then, you can launch a third phase where you add décor products only. 

These items sell faster when demonstrated. For example, a garden hose is a hose, but people are more likely to buy it if you can demonstrate the water pressure it can produce or its length. 

7. Pet Supplies

There are many types of pets, and each pet owner has specific needs. While it is possible to combine products for different pets, it would help if you only concentrated on one. For example, you can build a store where you only sell dog products. Do not mix the store with fish pet products. 

Here are some ideas: 

• Pet bowls and feeders 
• Pet diapers
• Pet foods and vitamins
• Toys and games for dogs and cats
• Sleeping couches and dog houses

The pet niche is a highly saturated one, so you have to be smart in your marketing. Your marketing materials must stress what the products can do for the pet, and also for the humans. 

For example, you can create ads where you can show how a dog and its owner can build better relationships with toys. If this interests you, please read our blog about the best pet suppliers for dropshippers.  

8. Home Tools

A house needs maintenance, and the owners will certainly need tools. The one challenge you will face here is that you are not likely to have repeat orders. Once a person has bought a pair of pliers, there is no reason for him to buy another pair. 

Here are some popular home maintenance products: 

• Water filter
• Gloves
• Doorbells
• Cameras
• Furniture protectors

Some products in this niche may overlap the others. For example, lighting. It is a good idea to mix this niche with home and gardening. Most people who care about their home aesthetics will buy all these things at the spur of the moment. 

One thing you can do to increase your revenue is to bundle these items together, provided that your suppliers are the same. It is also good practice to show a demonstration of the item. For example, if you sell doorbells, show a person ringing them and how it sounds from inside the house.

9. Oral Care

With all the photos and videos of good-looking people on Instagram, it has become more and more important to care for your teeth. People today buy all sorts of products for dental hygiene, and you can capitalize on this desire to look good to make money. 

Here are some products you can sell:

• Dental flosser or dental floss
• Teeth Whitener
• Mouthwash
• Breathe freshener

Surely, you have seen commercials of dental products on television. This is how you must market these products. You need to show teeth. In addition to this, you need to target a specific need. 

For example, the way you present your advertisement or product to young people looking for love is different from how you do it for people afraid of tooth decay. Tailor your ad according to the needs of your target market to succeed. 

10. Sports Equipment

Earlier, we talked about bodybuilding. Sports are tied to it. If not sports equipment, then gym equipment is one that you can add to that niche. While you can work on them as separate niches, it would help if you combined these two. 

Here are some good products to get started with:

• Dumbbells
• Yoga mats
• Water bottles
• Swimwear
• Jump ropes

Like the health niche, this is a tough competition. The key to succeeding in this niche is credibility and demonstration. You need to show your products in use. Do not make attempts to make your products seem different from what they are.

What I mean is that some marketers make their dumbbells look bigger than they are. For example, there are images of hang bars that look huge or long, but in reality, these are small. This will only frustrate your buyers and will give you a negative review. 

11. Toys and Games

Like baby products, toys will always be a staple in a household. There are so many types of toys. It can be tempting to fill your Amazon stores with all sorts of toys, but it is better to focus on a niche. More on this in a bit. 

Here are some toys you can sell: 

• Educational toys
• Dolls, doll clothing, doll houses
• Remote-controlled cars
• Toys that the child must build or assemble
• Blocks (Lego-type toy)

As far as niches go, it is a good idea to concentrate on only one kind of toy. This adds credibility to your store. For example, if you sell dolls, sell nothing but dolls. Do not add building blocks. Do this and you will be more credible.

The alternative is to penetrate a niche by age group. For example, sell toys that fit children below 8, or toys for those ages 10 to 12, or something like that. 

12. Jewelry and Accessories

Finally, we have jewelry. This is not expensive jewelry, but rather a casual kind. It is possible to sell legit jewelry on Amazon, but this is only recommended if you know how to spot fake jewelry from real ones.   

Here are some examples of what you can sell: 

• Home-made jewelry
• Jewelry cleaners
• Jewelry boxes

Do not market your jewelry as real if it is not. Transparency is the key here, and you will build better credibility if you are honest with your product descriptions.  

It can take time before you make a sale, as people who shop for jewelry want to get the best out of their money. For more details on how to succeed in this niche, please read our blog post: Dropshipping Jewelry Products - Suppliers, Products Ideas, & Risks.

How To Find a Winning Amazon Niche

A winning niche starts with demand. The thing about demand is you cannot put a specific rating on it because interests change over time. The best thing to do, therefore, is to view sales data and go from there. 

The first step I’d like you to take is to list down your niche ideas. For example, your list can look like this:

• Pet products
• Kitchenware
• Toys for kids 

From here, you can start digging if your niche has a demand. There are three main ways by which you can do this. You can go through Amazon, use Dropship.IO, or use Helium 10. 

1. Through Amazon Best Sellers

After listing down your niche ideas, the next step is to validate them through Amazon. Although Amazon will not give you sales data, you will see the review count and feedback for the products. Go to the Amazon bestsellers page or just search for it on Google. It looks like this: 

Next, look for the category or niche to the left. You can press CTRL+F to search for it. It looks like this: 

Click on the Pet Supplies link at the left and you will see this: 

From this page, you can see that there is a high demand for pet products. Highlighted in the image above is the review count. This tells you that many people buy products in the pet supplies niche. 

You can do the same for other niches. If you want to go deeper, click on the links to the left birds, cats dogs, etc.

2. Dropship.IO

Dropship.IO is a product research tool, not for Amazon but for independent stores built on the Shopify platform. 

Is the data reliable? Yes. There are over 4,700,000 Shopify stores out there, and all these stores are live. That should be enough to give us data to spot winning niches. 

The premise here is that if the niche is popular outside Amazon, then it must have a huge demand on the Amazon platform, too. After all, most people come to Amazon first before buying stuff from independent stores. 

To start, log in to your Dropship.IO account. If you do not have one yet, sign up for a 7-day free trial account. 

Once logged in, click on PRODUCT DATABASE to the left, then type the keyword in the search box then click on SEARCH. Wait for the result to load and then sort the data from highest to lowest in monthly sales. 

You will see something like this: 

From here, you can see the sales volume of a product, not a niche. You will just have to go through several products and then decide if the niche is worth penetrating. 

The big difference between this method and the first one is that you see actual sales numbers here. In addition to this, you can click on the product and see more details. 

Here is an example:

The chart shows you the sales data from the last 30 days. You can toggle this chart and expand the date to see how seasonal a product is. 

Apart from searching winning Amazon niches, you can use Dropship.IO to:

• See what marketing tools the store owner uses
• Find out who their supplier is
• View all their products and sales volume for each one

From here, you can move to Amazon and compare notes. If you see that there is a high demand for a niche or product from an independent store, check if it is also high demand on Amazon.

3. Helium 10

Helium 10 is one of the biggest companies that provide support for Amazon sellers. Below are some of their most popular tools: 

• Product research
• Keyword research
• Analytics
• Advertising
• Listing optimization

For niche selection, the two that you need are their keyword research and product research tools. For product research, they offer the following to help you find winning products:

• Black Box – a system that helps you identify what products to sell 
• Xray – an all-in-one product research tool
• Launchpad – it organizes your research into meaningful ways

The keyword research tool provides you with data as to what people type in the Amazon search. The numbers will tell you what people are looking for. With it, you can make informed decisions about which niches have a high demand.

Tips for Finding Niches

A good online retail business starts with a niche. Although numbers can provide you with data, there are other things that you must consider when it comes to niche selection. 

These things are:

• Your passion and knowledge
• Your understanding of the target audience
• Your competition 
• Your USP 

Let us go through each one. 

1. Your passion and knowledge

Sure, you must approach selling on Amazon as a business, and numbers are your friend. However, it does not make sense to sell something you are not passionate about. 

For example, if you find out that pet supplies are in demand, it is not a good idea to sell them if you never had pets or if you do not like pets. Why? 

It is because you will never understand the pain points of your customers. You have no clue what it feels like to have a pet, or what challenges pet owners face. 

In addition to that, you also have no motivation to keep going. Since you are not passionate about pets, you cannot bring yourself to learn more about the pet industry, what goes on in it, and what new technology is available. 

Overall, you cannot be knowledgeable about the product if you are not passionate about it. As a result, the lack of knowledge prevents you from advancing.

2. Your understanding of the target audience

The second important aspect is niche selection. Earlier, we touched on the subject of pain points. This is important because one key factor in Amazon's success is solving a problem.

Your product must offer a solution. If it doesn’t, you are not likely to make a sale. Here are some things you need to understand about your audience: 

• Their challenges
• The problems that other providers cannot fix
• Their age, gender, location, and other demographics
• Their interests

If you can identify these things, then you have found your niche. Going back to the pet example, it may be a high-demand niche, but you will find yourself struggling with sales if you do not know how to position your products. 

As a retailer on Amazon, you must appeal to a customer’s emotions. You need to present your product in such a way that it solves their problems which takes us to the next issue: your competition.

3. Your competition 

Here is an image that best describes the competition:

Four of these products in the screenshot are similar, but they come from different sellers. Do you see the price differences? 

You now have an idea who you are up against. If the niche is too competitive, it is better to let it go and look for a new one. You can compete if you want but make sure you offer something unique. 

Here are some more things I recommend you do: 

• List down the prices of your competitors
• Read their product descriptions and think about how you can do better
• Find out what other products they sell
• See if they offer discounts or bundles
• Read the reviews 

After doing all of these things, you must ask yourself if you can outshine them. This circles you back to the first tip, which is your passion and knowledge. If you have both, then you can do better than your competitors. 

4. Your USP 

The last thing you must consider before deciding on a niche is your unique value proposition. It is the very thing that sets you apart from your competitors. 

Here are some examples of USPs:

• Uber – find a ride no matter where you are; get picked up by a driver
• Death Wish – the world’s strongest coffee 
• WordPress – the most trusted CMS platform
• Grammarly – mistake-free writing 

A proposition essentially addresses the customer’s fears and wants. The best practice here is to create a tagline for it. The proposition is not a mere slogan—it has to tell the reader why you are different and why they should buy. 

Products To Avoid on Amazon

There are two types or categories that you must avoid selling on Amazon. These are illegal or morally questionable items and items that are “difficult” or tedious to sell. 

• Fragile goods – while some sellers like potters do well in selling ceramic mugs, they only do so because it is their craft, and they know how to package them right. If you do the same, you will likely have breakage at some point, issue refunds, and deal with financial loss and customer dissatisfaction.
• Generic items – do not sell white shirts, fidget spinners, or anything easy to replicate. These things have too much competition and you are not likely to stand out. Only sell unique items. Basic office goods like ball pens and erasers are also not a good idea.
• Illegal and morally questionable goods – paraphernalia of any sort for illicit drug use, sex toys, and similar things must be avoided at all costs. 
• Seasonal products – products like Christmas decorations, Halloween costumes, and similar things will not make you a lot of money for the entire year. You can make a killing during the season, but then your sales will also drop significantly once the season is over.  
• Regulated items – some products like tobacco and medical products are regulated in most countries. Although you can sell them on Amazon if the customer lives in a country where products like that are banned, you will face some serious problems. 

It is also a good idea to avoid selling expensive jewelry and collectibles. Why? It is because you need a deep-level knowledge to sell these things. The last thing you want is for someone to accuse you that your product is fake or a poor imitation. People are also not likely to buy expensive stuff online.

FAQ: Best-Selling Niches on Amazon

What niche sells the most on Amazon?

The best niches on Amazon are found on Amazon’s best-seller list. Some examples are beauty and cosmetics, health and fitness, and gardening.

Can I make $1000 a month on Amazon?

Yes, it is possible to make $1,000 on Amazon. If your product’s selling price is $25, you only need to sell 40 units a month to hit $1,000 in revenue. 

What is most profitable to sell on Amazon?

There is no single answer to this. Every product can be profitable if you do not spend more than what you earn. 

To find the best and most profitable niches, I recommend that you sign up for the 7-day free trial of Dropship.IO. Use it to your advantage. Research products with just a keyword. Not only will you see sales data, but you will also be able to spy on the store’s backend systems!